Conversion Marketing is about getting a customer or prospect to take action and do what you want them to do. Now ask yourself, “When a visitor comes to my website are they doing what I want them to do?” It could be anything really, from an online purchase to signing up for a weekly news letter.

“Clicks and hits are nice, but conversions bring revenue and income.”
-Pat Holman

Think about the number of those actions/conversions last month. Take that number and divide it by the number of unique visitors to your website and you have a percentage that is called the “Conversion Rate”.

Conversion Optimization is about making adjustments and changes to your website that will drive the conversion rate up. Bigger is better. Tracking these numbers over time is simply win-loss analytics.

You may be familiar with Google analytics and the tracking of search engine analytics. This has been around for quite a while. But now we are seeing the emergence of social media analytics, that will track how often your brand or product is found online and what the context of the social media mention is and whether it is positive, negative or neutral.

Both search optimization and social media analytics are key inputs into Conversion Marketing and the associated analytics.

If you are new to conversion marketing, a good stop would be to visit Search Engine Land. Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry.

iXod Conversion Marketing provides services for:

• Social Media Conversion Marketing
• Search Engine Optimization / SEO
• Search Engine Marketing / SEM
• Search Conversion Marketing
• Internet Marketing Strategy
• Testing Conversion Rates
• Conversion Optimization
• Win-loss analytics

Click here to go to iXod Conversion Marking an iXod.com L.L.C. company.